EDDM vs. Mailing Lists for Shared-Cost Postcards: Which Should You Use?

When you’re weighing EDDM vs Mailing Lists for your shared-cost postcard business, there are two ways to get a 9x12 card into mailboxes: EDDM (Every Door Direct Mail), where you saturate entire carrier routes, or addressed mail using a purchased mailing list. For shared-cost co-op cards, one of these is almost always the right answer, […]
9x12 Agency Startup Costs: What You’ll Actually Spend to Launch

Understanding 9x12 agency startup costs is the first step for most first-time business owners: the startup costs are genuinely low, andm the biggest expenses only happen after you’ve collected money from advertisers. Here’s a realistic budget — what’s essential, what’s optional, and what you can skip entirely at the start. The Big Insight: Your Major […]
9x12 Postcard Size, Paper, and USPS EDDM Specs (Complete Guide)

Getting the 9x12 postcard size right is the first step before you design or quote anything: you need to know the physical rules of the game — what size a 9x12 card actually is, what paper it should be printed on, and what USPS requires for it to qualify for Every Door Direct Mail (EDDM) […]
8 Real Reasons a 9x12 Direct Mail Agency Is One of the Best Businesses You Can Start Right Now

Why this overlooked local marketing model builds real income, and how modern tools make it easier than ever Most people looking for a side business or career change end up in the same places, dropshipping, social media management, affiliate marketing. These models work for some people. But they’re competitive, often unpredictable, and usually take months […]
How to Design and Print Your 9x12 Co-Op Direct Mail Postcard

A practical guide to creating a professional mailer, collecting advertiser artwork, and getting to print without the headaches You’ve sold your ad spots. Payments are collected. Now comes the part that most new agency owners stress about more than they need to: putting the actual postcard together. Here’s the reality, design and print is the […]
How to Legally Start a 9x12 Direct Mail Agency (Even While Working Full-Time)

A no-fluff guide to setting up your business the right way, so you can start getting paid fast Starting a 9x12 direct mail agency is one of the most accessible businesses you can launch today. Low overhead, no inventory, clients pay upfront, and the demand for local advertising never goes away. It also travels well. […]