The postcard wins the client. Everything after it is what builds the agency.
Most people think of a 9x12 postcard agency as a business with one product: ad spots on a shared card. That’s how it starts — and it’s a good start, because a shared postcard is the easiest yes in local marketing. A business pays a fraction of what a solo mailing costs, sees its ad in thousands of homes, and gets a reason to trust you.
But the real asset isn’t the card. It’s the list of local businesses who now know you, have paid you, and have seen you deliver. Each of them needs more than one postcard a quarter: a website, a way to collect reviews, a way to take bookings, a business card that works. If you can sell those too, every client you win is worth several sales instead of one — and none of them needs a cold call.
This guide covers the ten products a 9x12 agency can sell from one client list, how each one earns, and the order most agencies add them in.
Why One Client List Beats Constant Prospecting
Finding a new advertiser takes calls, visits and follow-ups. Selling a second product to an existing client takes one conversation, because the hard part — trust — is already done.
That changes the economics of the agency in three ways:
- Each client is worth more. The postcard is the first sale, not the only one.
- Some products renew every month. Websites, booking calendars and bio profiles bill monthly, so income arrives between mailings.
- Your pitch gets easier. A business that already saw results from your postcard listens differently to your next idea.
The 10 Products You Can Sell
1. Shared Postcards
The door-opener. A dozen local businesses split one large 9x12 or EDDM postcard mailed to every home on a route. You sell the spots, collect payment before printing, and handle the mailing. In 9x12 CRM this comes with a route map, a card planner, a profit forecast, pay-first spot booking, an artwork workspace and QR tracking on every ad. How shared postcards work.
2. Solo Mailers
For the client who wants the whole card to themselves. A solo mailer is an exclusive campaign — one business, one postcard, every home on the route — quoted from your real print and postage costs, so the price is right before you send it. Solo mailers.
3. Design & Print Store
Door hangers, flyers, postcards and review cards, with the artwork supplied, sold from your own store at prices you set. It’s the natural next sale after a postcard: the business already trusts your design, and print is something it buys all year. The design store.
4. WordPress Websites
Ready-made website templates a business installs itself, or a done-for-you version you build for it. Many of the businesses on your card have an outdated site or none at all — and they’re already your clients. WordPress websites.
5. Hosted Client Websites
Drag-and-drop websites built for local trades — plumbing, roofing, dental, barbers, cleaning and more — hosted for you and billed to the client every month. You pick a template, add the business’s details, and the site is live; the client pays monthly, so it’s recurring income rather than a one-off job. Hosted websites.
6. Online Booking
Booking calendars for barbers, salons, clinics and other appointment businesses, billed monthly. Customers book online instead of phoning, and the business pays you every month to keep it running. Online booking.
7. Bio Profiles
A digital business card and link-in-bio page for each business — phone, services, opening hours, links and reviews on one mobile page — on your agency’s domain or the business’s own. You set the monthly price; the profile stays live as long as the client subscribes.
8. NFC Business Cards
Cards, counter stands, stickers and tags that open a business’s profile with a tap of a phone. 9x12 CRM gives every card a unique code, a QR code and print-ready files, so you source blank NFC cards from any printer and sell them at your own price. Each card is set up with a single tap.
9. Google Review Cards
A card or counter stand customers tap after a visit. It opens a review page that makes leaving a Google review a one-tap job — and gives every customer the option of sending private feedback to the owner as well. More reviews is one of the clearest wins you can give a local business, and it’s a product almost every one of them wants.
10. Your Own Products and Services
Anything you already sell — printing, signs, design work, photography, social media management — listed in the same storefront with online payment. Your agency becomes the one place a local business goes for marketing.
| Product | How the client pays | Best first offered to |
|---|---|---|
| Shared postcards | Per campaign, before printing | Any local business |
| Solo mailers | Per campaign | Businesses that want exclusivity |
| Design & print store | One-off orders | Every postcard client |
| WordPress websites | One-off | Businesses with no or outdated sites |
| Hosted client websites | Monthly | Trades and service businesses |
| Online booking | Monthly | Barbers, salons, clinics |
| Bio profiles | Monthly | Anyone who hands out business cards |
| NFC business cards | One-off | Bio profile clients |
| Google review cards | One-off | Restaurants, salons, trades |
| Your own services | Your choice | Whoever needs them |
The Engine Behind It
Selling ten products only works if running them doesn’t take ten tools. 9x12 Agency CRM — also known as 9x12 CRM — puts them in one place:
- A smart leads finder that picks the best local businesses in each category near you, with rating, phone and website, and drafts outreach emails with AI.
- Your own branded agency website, with a sales page and online checkout for every product, on a free subdomain or your own domain.
- Payments straight to you. Clients pay into your own Stripe or PayPal before the work starts. 9x12 takes no cut and charges no transaction fees.
- Monthly billing for clients, so recurring products renew without you chasing invoices.
- Free training on the whole model, from your first card onwards.
- Built for more than the US: USPS carrier routes are built in, and it also works in Canada, the UK, Ireland, Australia, New Zealand, Germany and France.
See every feature on the features page.
What It Costs to Run
9x12 CRM starts with a 14-day free trial with no credit card. After that, Pro is $59 a month (or $590 a year), and Pro Plus is $89 a month with five custom domains for running several towns. All ten products are on the same plan, so each one you add to a client sits on a subscription you’re already paying for. Pricing.
The Order Most Agencies Add Them In
- Start with the shared postcard. It’s the easiest yes and it builds your client list.
- Add print and review cards. Low-cost, quick to deliver, and almost every client wants them.
- Move clients onto monthly products. A hosted website, a bio profile or a booking calendar turns a one-off client into recurring income.
- Offer solo mailers to your best advertisers. The businesses that see the strongest results are the ones most likely to want the whole card.
You don’t need all ten on day one. Start with the postcard, and add the rest as your clients ask for them.
Frequently Asked Questions
Do I need to start with postcards? No, but it’s the easiest way in. A shared postcard is cheap for the business, tangible, and gives you a client list you can sell everything else to.
Which products bring in monthly income? Hosted client websites, online booking and bio profiles are billed monthly. Postcards, solo mailers, print, NFC cards and review cards are one-off sales.
Do I have to make the products myself? No. The templates, websites, booking calendars and profiles are ready-made in 9x12 CRM. For NFC cards you source blank cards from any printer, and the CRM supplies the codes, QR codes and print files.
Who receives the payments? You do. Clients pay into your own Stripe or PayPal account, and 9x12 takes no cut of what you charge.
Does this work outside the United States? Yes. The CRM works in Canada, the UK, Ireland, Australia, New Zealand, Germany and France as well as the US — see our guides for Australia, Canada and the UK.
How much does the software cost? A 14-day free trial with no card, then $59 a month for Pro, or $89 a month for Pro Plus with five custom domains.
→ Start your agency on 9x12 CRM — 14 days free, no card needed.
Next read: how to sell ad spots to local businesses · what to charge advertisers
